Portfolio / 2026
Colombo → Worldwide

THUVARAKAN·

Digital Marketing Specialist — blending psychology, SEO and performance marketing to build brands that actually convert.

SEO Performance Marketing Google Ads Meta Ads Content Strategy AI Automation UX Analytics SEO Performance Marketing Google Ads Meta Ads Content Strategy AI Automation UX Analytics SEO Performance Marketing Google Ads Meta Ads Content Strategy AI Automation UX Analytics SEO Performance Marketing Google Ads Meta Ads Content Strategy AI Automation UX Analytics
(01)—— About

A curious marketer with an experimenter's mindset.

I'm Sivanesasuntharam Thuvarakan — a self-driven digital marketer obsessed with the intersection of psychology, marketing, and technology. I don't just run campaigns; I diagnose problems, test hypotheses and build systems that compound.

Over the last five years I've helped SaaS, healthcare and eCommerce brands turn ambiguous goals into measurable growth — through SEO, paid media, automation, and a healthy respect for how humans actually decide.

Sep 2022 — Oct 2023
Cardiff Metropolitan University
BA (Hons) Digital Marketing
Second Class, Division One
Sep 2020 — Jul 2022
ICBT Campus
Higher Diploma in Digital Marketing
Foundation to Advanced
(02)—— Experience

Where I've
built growth.

01
Digital Marketing Specialist
Medfuture Healthcare
Jan 2026 — Present
Leading full-funnel growth, SEO strategy, and paid acquisition across healthcare verticals.
02
Co-Founder
Softpac
Jan 2026 — Present
Building a marketing & product studio focused on performance-driven digital experiences.
03
Associate Digital Marketer
SenzMate
Jan 2023 — Sep 2025
Owned SEO, campaigns, analytics, and marketing strategy for IoT and B2B clients.
04
Digital Marketing Trainee
SenzMate
Mar 2022 — Jan 2023
Shipped on-page SEO, content ops, and paid experiments across Google & Meta.
05
Digital Marketing Intern
SenzMate
Sep 2021 — Mar 2022
Foundational work in analytics, keyword research, and campaign reporting.
(03)—— Capabilities

The full
marketing
stack.

A T-shaped skill set — deep in SEO and paid, broad across content, automation and development. I ship end-to-end.

Strategy
  • Digital Marketing Strategy
  • Consumer Psychology
  • Growth Frameworks
  • Positioning
Paid Media
  • Google Ads
  • Meta Ads
  • Performance Marketing
  • Conversion Tracking
SEO & Content
  • Technical SEO
  • On-page SEO
  • Content Marketing
  • Copywriting
Technical & Dev
  • Web Development
  • UI/UX
  • AI Automation
  • Marketing Automation
(04)—— Services

Six ways I can move
your numbers.

01

Web Development

Modern, responsive websites engineered for speed, SEO and conversion.

02

SEO Services

Technical audits, on-page optimisation and content strategies that rank.

03

Social Media Marketing

Editorial systems and paid social that build community and revenue.

04

Strategy Consulting

Positioning, funnels and growth roadmaps grounded in behavioural psychology.

05

Full Digital Marketing

End-to-end ownership of your marketing engine — brand to pipeline.

06

Performance Marketing

ROI-focused paid campaigns across Google, Meta and programmatic.

(05)—— Selected Work

Case
studies.

BOOK DOWNLOAD SEO WORKS & WEBSITE DEVELOPMENT
BOOK
Web Dev & SEO · 2022

BOOK DOWNLOAD SEO WORKS & WEBSITE DEVELOPMENT

900+ daily users, 93% organic traffic, average position 6. A WordPress book-download platform built and optimised with on-page and off-page SEO to drive sustained organic growth.

Web DevUIUXSEOWordPressOnpage SEOOff Page SEO
FASHION ECOMMERCE SEO & WEBSITE DEVELOPMENT
FASHION
eCommerce SEO · 2025

FASHION ECOMMERCE SEO & WEBSITE DEVELOPMENT

+52% clicks and +44% impressions within 4 months. A fashion eCommerce SEO project covering technical SEO, on-page optimisation, off-page strategy and full audits.

SEOTechnical SEOOnpage SEOOffpage SEOSEO Audit
ESCAPL FINANCE WEBSITE DEVELOPMENT
ESCAPL
Web Dev · 2024

ESCAPL FINANCE WEBSITE DEVELOPMENT

Launched in 5 days, under 2s load time, fully mobile-responsive. A fast, conversion-focused finance website built on WordPress with clean UX and UI.

Web DevUXUIWordPress
(06)—— Contact

Let's build
something
worth clicking.